A barbershop built for scale.
A premium barbershop needed the infrastructure to grow — from digital presence to client systems and AI-powered local visibility.
Overview
Business infrastructure for a premium local brand.
Alley92 is a premium barbershop with strong in-person brand equity and a loyal client base. The challenge was scaling that equity into digital — attracting new clients, managing bookings and building the systems needed to grow beyond a single location.
The Challenge
Local service businesses typically grow on reputation alone — which caps at the radius of word of mouth. Without a proper website, CRM and search strategy, Alley92 was leaving a significant portion of potential revenue on the table.
Our Approach
We ran a full business audit, designed and built a brand-led website, implemented a CRM and booking system, and deployed an AI-driven SEO and GEO strategy to capture local search intent and drive measurable foot traffic.
We went from invisible online to fully booked. The system runs itself — we just focus on the work.